High profile launches, inward investment initiatives and cause-related programmes, JBP has extensive experience of developing and implementing integrated PR campaigns.
JBP has a strong track record of rolling out award winning and high impact national and international campaigns, covering major PR launches, inward investment programmes and cause related initiatives.
We achieve this by drawing on our expertise across the public relations mix; developing a strong brand identity which acts as the glue for the campaign’s different activities; applying our creativity to make the initiative stand out and resonate with key stakeholders; and ensuring that the programme is focussed on achieving its strategic goals.
Currrent and recent campaigns include:
- Thank you for the Music, a £45m appeal to transform Bristol’s Colston Hall into an international standard music hall and centre for entertainment, education and enterprise
- InSIGHTS into a Healthy Future, an initiative led by the National Eye Research Centre to make the Government aware of the critical need for more funding for research into eye health in the UK
- Empower: Access to Medicine, a campaign calling for a change to regulations governing the way drugs for people with serious and life threatening conditions are developed and prescribed.