26th February 2008
JBP has been appointed as the UK PR agency for easyGroup, the private investment vehicle of serial entrepreneur Sir Stelios Haji-Ioannou.
The role encompasses corporate communications for easyGroup, as well as consumer PR for 12 of the 17 brands that currently sit within its portfolio. These include easyOffice, easyPizza, easyMobile, easyWatch, easyValue, easyCinema, easyMusic and Sir Stelios’ latest venture, easyOffice, which was launched at the end of last year.
Karen White, Director, JBP, who heads up the account, said: “Sir Stelios has established what has become a truly global brand and therefore to be supporting the development of easyGroup is tremendously exciting.
“While Stelios is probably most easily associated with his original easyJet venture, our strategic objective is to grow the profile of other brands within the easyGroup which demonstrate his continued innovation and entrepreneurialism.
“ We will be using a number of communication channels in order to achieve this, not least online communications on which much of the success of the easyGroup business has been based to date.”
JBP report directly to easyGroup MD Anthony Robb-John. The account was awarded following a competitive pitch to both Robb-John and Sir Stelios himself.
Said Robb-John: “easyGroup regularly reviews support for its core in-house functions and as such we felt the time was right to bring in external support to enhance brand profile amongst some of Sir Stelios’ lesser known ventures, many of which have the potential for significant growth over the next few years.
“There were many strengths posed by JBP in not being a London-based agency and their appointment very much reflects one of our own brand values ‘Taking on the Big Boys’. It’s very much a team culture and we like the fact that they roll their sleeves up and get on with the job.”
Notes
easyGroup is the private investment vehicle of Chairman and CEO Sir Stelios. Easygroup is the owner of the easy brand and licenses it to all of the easy branded businesses, including easyJet plc, the airline founded by Sir Stelios in 1995 and in which he an his family remain the largest single shareholder.