1st May 2009
JBP has developed its long-standing relationship with Sainsbury’s by taking on three new areas of work for the supermarket’s property development team.
In addition to its work in the South West of England, the agency will now be providing communications support for both new developments and extensions to existing stores in Wales as well as running a campaign to raise awareness of the retailer’s convenience division which aims to open 100 new Sainsbury’s Local stores by 2010.
JBP has worked with Sainsbury’s for over ten years, primarily supporting the store development programme in the South West of England through the provision of political/stakeholder research and engagement, community consultation and media relations.