Ten years on from the Smoking Ban, a cross-party group of MPs and members of the House of Lords have published a hard-hitting report on the “misinformation” and “mixed messages” on vaping research and regulation. The UK Vaping Industry Association, one of JBP's largest clients, are the secretariat of the group.
In their first State of the Vaping Nation report, parliamentarians have highlighted the consensus that exists among health agencies and campaign groups that vaping product use represents a significant opportunity to reduce smoking rates and save money for the public purse. The report, launched at a reception in the Houses of Parliament (20.11.17), also however details the hardening public attitude that vaping is as harmful as smoking, egged on by alarmist news headlines and ‘junk science.’
Chairman of the group, Rugby MP Mark Pawsey, stated, “The positive public health message regarding vaping has up to now been failing to get across to the UK’s remaining 7.6 million smokers. The Public Health England campaign was a welcome change and has had an obvious effect, but it needs to be sustained, not just a one off.
“That’s why today we are calling upon the government to ensure such campaigns become the norm, not an exception, so that the UK can fully exploit the public health potential of vaping.
“Without these campaigns the current mixed messages surrounding vaping will continue and create a confusing picture.”
The majority of regulations in this area reflect the EU’s Tobacco Product Directive (TPD), and the report highlights that the UK’s departure from the EU presents the opportunity for its own national framework.
At the reception Norman Lamb MP, Chairman of the Science and Technology Select Committee, which is currently conducting an inquiry into the science around vaping’s health potential, told the audience “I was horrified when the EU went down the route of health regulation [of vaping products]…I thought it was a complete own goal.”
The reception was attended by parliamentarians, key figures in the public health community, the media and members of the UK Vaping Industry Association.