Working directly with the Chief Executive and the Corporate Affairs Director, JBP devised and managed a marketing communications campaign to raise awareness of the profession and the College’s role as a representative body. A highly successful National Midwives Day was created which involved all the UK’s regional branches in promoting the profession. Extensive national and regional media coverage was generated and events took place throughout the country. On an ongoing basis, JBP created a ‘voice’ for the College by generating media coverage about issues and policies relevant to midwifery.
Devonshire Nursing Agency NHS Training Directorate Phoenix NHS Trust UK eHealth Association (UKeHA)