JBP worked with Prime, a specialist in the convergence of voice, video and data, for almost 2 years, delivering a highly targeted media relations campaign aimed at communicating Prime’s expertise and cutting edge solutions to a series of focussed audiences within the IT, trade and national sectors. A key element of the campaign was the writing up of case studies and their publication in sectoral magazines and journals in addition to corporate PR and using ‘thought leadership’ to establish a share of voice for Prime. JBP ensured that Prime punched above its weight by successfully generating major coverage for Prime in the Guardian, Sunday Times, FT and Times, as well as the IT media.
CableCom Ents 24 Euphony 3 IMPAQ Motion Media plc Swisslog Software UK ehealth Association vc-net VPH