Background
Midas is one of the largest independent property services group in the UK, and is nationally one of the fastest growing companies of its kind.
It is recognised as one of the country’s top 100 performing private businesses by The Sunday Times. JBP was appointed to raise the company’s profile in the areas and sectors it specialises in - Construction, Retail, Interiors, Social Housing and Developments.
Strategic approach
- Establish the company as the first choice construction business in the South West and South Wales
- Raise awareness of the company’s sector specialisms
- Raise awareness of the new Midas branding and key brand values – including people focus; innovation, partnerships and sustainability
- Increase the profile of of the Chairman, Chief Executive and key Directors
Tactics
- Media relations, including key company announcements in the regional, trade, vertical and national press
- Case studies highlighting the company’s excellence in construction retail and interior fit outs
- Positioning Midas Directors as thought leaders on key construction issues, such as sustainability and skills development
- One-to-one meetings with the Chief Executive/Chairman around the restructure and rebrand of the organisation
- Entering Awards to raise the reputation and credibility of the business
- Profiles and case studies about the Midas Academy, which is designed to support people development within the company.
Results
- In the first year of the programme substantial media coverage was gained in a range of key media
- Midas has won ‘Construction Firm of the Year’ at the South West Commercial Property Awards 2007 and was commended in the Construction News Green Awards 2007 for its project Jubilee Wharf
- Chief Executive Alan Hope has been featured in depth about the vision and plans of the company in the key construction press including Construction News, Contract Journal and Building magazine.
