Working with the Bentalls marketing and design teams, JBP was responsible for promoting Bentalls as a designer-led department store chain to consumers throughout the South of England. Consumer campaigns were based on a promotional calendar, which highlighted initiatives from electrical goods to designer fashion, charity support and seasonal retail opportunities. The primary focus of our work was through innovative regional media relations such as photo-opportunities and stunts; events including an annual fashion show, competitions and selective national consumer PR. Pleae click here for Bentalls case study.
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