JBP provided an integrated marketing communications programme for this premiership rugby club aimed at building the fan base and corporate support as well as enhancing links with the local community.
Specifically, JBP provided a press office function including chairing major press conferences. We also provided media support for the Club’s many community relations programmes including its “Take rugby to Schools” programme which aimed to encourage young people into the sport and to develop club loyalty.
JBP was also responsible for launching a highly successful glossy club magazine.
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