JBP has provided media relations and event management support to encourage adults with qualifications below NVQ Level 2 to sign up for free vocational education.
This included a careers fair held in Weston-super-Mare for which JBP devised a campaign entitled ‘What if you don’t win the lottery?’ The LSC hoped to show people that despite not winning a fortune, they could still achieve their goals. Local celebrity Tuan Le who appeared on the TV programme ‘The Apprentice’ agreed to feature in the campaign.
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