Research can provide both intelligence and a platform for PR activity.
Recent market research projects have included “Recycling in the UK – A Workplace Report’ commissioned by our client Taylor and conducted by YouGov. The research looked at recycling trends in SME and large corporate organisations as well as awareness of UK businesses to new legislation, the Producer Pre-treatment Directive, which means that all companies will now have to pre-treat their non hazardous waste prior to disposal at landfill.
The report was presented at a major waste management conference in Scotland and to the CBI Environment Committee. It also generated significant media coverage in the FT and waste management journalists as well as on national broadcast media including Radio 4 Today programme, Radio 5 Live Wake Up to Money and BBC News 24.
JBP has also brokered a research partnership between accountancy and business advisory firm Smith & Williamson & Solomon Hare and Bristol Business School to study the take up of environmental tax allowances by SMEs and any barriers that need to overcome. The study also looked at how many SMEs were looking at the environment as a strategic business opportunity.
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