Bristol
0117 9073400
London
0203 2670074
Warwick
01926 623211
Manchester
0161 2112627
Email
info@jbp.co.uk

Expense Reduction Analysts

Strategic objectives

To raise the profile of the business amongst board directors of medium to large corporates in order to heighten the awareness of ERA’s expertise in supplier management and cost reduction.

Areas of support

  • Extensive media relations programme centred on thought leadership across different spend categories and market sectors
  • Instigated and established key strategic media partnerships with the Telegraph Business Club, Cass Business School, Financial Director magazine and Insider Media Group
  • Created the Ones to Look initiative in terms of the rising Financial Directors in the UK and hosted a dinner at the Ivy for those in the Top 20
  • Created expert ‘Is your business costing you?’ guides in conjunction with the Daily Telegraph, focussing on different sectors
  • Instigated and produced their online newsletter, the Bottom Line

Outcomes

  • New business secured through roundtable events run in conjunction with the Daily Telegraph and Insider Media Group
  • Extensive media profile in national and sector media
  • Top 20 FDs attended Ivy lunch