To deliver an ambitious social media and digital campaign as part of the West of England’s consultation on their Joint Spatial Plan and Joint Transport Study, which set out their ambitions for new housing and transport infrastructure needed over the next 20 years.
Areas of support
- We were responsible for devising and delivering the social media engagement campaign. The key components of this campaign were to:
- Run a highly public campaign which highlighted the joint approach taken by the four West of England Councils and promoted the consultation
- Create an inclusive approach that reached out to a wide range of people who would not usually take part in housing and transport consultations
- Distribute key messages, statistics and ways to respond to the consultation on a number of social media platforms
- Support the more traditional engagement of face-to-face events and workshops with live tweeting and promotional posts
- Use digital tools to monitor and track sentiment towards both the campaign and current social issues in general
During the consultation period there were:
- 116 items of coverage throughout print, broadcast and online media with a reach beyond one million (not including broadcast)
- Over 598,500 impressions across @WEJointPlanning Twitter content (This represents 7,000 average views a day across the campaign)
- 1,173 tweets across the consultation
- Total profile visits: 14,626
- 660 uses of the #WEbuildourfuture campaign hashtag
Over 1,300 responses to the Joint Spatial Plan and Joint Transport Study were recorded with social media and publicity playing a role in driving both online responses, emails and attendance at events.