0117 9073400
0203 2670074
01926 623211
0161 2112627


Strategic objectives

To launch the first nappy recycling facilities in the UK, raise awareness amongst key target markets (feedstock providers, end markets for bi-products of the recycling process) and demonstrate the landfill diversion impact amongst politicians and the general public.

Areas of support

  • Extensive national and regional media relations programme to support the development of the two sites in the West Midlands and Hayes in London
  • A significant political engagement programme to raise awareness of the potential of Knowaste’s capability of dealing with difficult to manage waste, including a Parliamentary reception in the House of Commons
  • Public consultation and community relations around the site developments to create a favourable impression of the business in support of planning applications
  • Positioning Knowaste President, Roy Brown, as a thought leader on the issue of dealing with absorbent hygiene products


  • 100 pieces of coverage including broadcast media (Radio 5 Live, BBC Radio 2 and Sky News); national printed media (Daily Telegraph, Sunday Times, The Times, Guardian, Independent and Daily Mail)
  • 150 registrations of business interest in the services offered by Knowaste
  • Engagement with 70 MPs