JBP has been appointed by global supply chain provider CHEP to manage its UK public relations programme.
JBP will be responsible for developing and implementing a PR strategy to support the company’s growth plans in the FMCG and retail marketplaces.
Chris Lawrance, Managing Director at JBP, said: “We have a long track record in providing PR to the logistics sector and we are delighted to be working for one of the best known brands in the industry.
“CHEP is leading the way in collaboration, sustainability and digitisation of the supply chain and we look forward to helping the business maximise these opportunities.”
Added Alan Taylor, UK Marketing Manager for CHEP: “We have some very ambitious and game-changing plans for the sectors we serve and JBP, with their expertise and knowledge in the logistics sector, are a perfect fit to help us get our story out to key stakeholders.”
JBP also manages the pan-European PR account for Palletways, Europe’s largest palletised freight network. The company has also worked for third party providers, national express delivery brands and logistics software companies in the past.