Finlux switches onto JBP
8 April 2013, News
Finlux TV, which re-launched itself in the UK just over 12 months ago as the first television brand to sell only direct to consumers , has awarded JBP a contract to raise awareness of the brand and its unique selling points in the fiercely competitive TV marketplace.
Owned by international Consumer Electronics giant, Vestel, Finlux has enjoyed phenomenal success after it bounced back in the UK TV market as an exclusively Direct-to-Consumer e-commerce operation in December 2011. FinluxDirect.com has just reported that it was 60% ahead of target for its first year of trading and it is predicting 300% growth in the coming year.
The Finlux brand, once owned by Nokia and shirt sponsor of Sheffield Wednesday football club in the 90s, had faded away in the UK and was mainly sold in independent stores prior to the launch of FinluxDirect.com
According to the Head of FinluxDirect Andreas Adamides, the company’s phenomenal growth in the UK has been down to three main factors quality and high specifications, stylish designs and great value.