International event leaves JBP Hungary for more

14 June 2013, News

A little globe-trotting is always a good part of the job, so when JBP PR Senior Consultant Lisa Hale got the call she headed off to Budapest to take part in the 2013 WorldCom Group Youth Meeting.

Lisa travelled to the beautiful city of Budapest where she met with around 30 other European Worldcom members, making this the largest Worldcom Youth Meeting to date.

Designed to share skills, experience and pass on some best practice tips the four day conference is a great learning opportunity for the next level of WorldCom PR leaders.

JBP is one of the members of the Worldcom Public Relations Group, the world’s leading partnership of global public relations firms with more offices in more cities and countries than any other multinational firm.

Lisa presented a JBP client case study on Hotcha to the group and worked with a team members from Hungary, Finland and Sweden on a PR plan to help drive sales for Burger King, Hungary.

Lisa’s team presentation won the award for best PR plan, with some of the ideas potentially being adopted by Burger King, Hungary.

Lisa commented: “It was a wonderful experience to travel to Budapest and meet some of my Worldcom colleagues. It was great to understand more about the clients they work. I would also like to thank Markus and Zofi from Probako Communications for their excellent organisation and hosting skills! I strongly urge other Worldcom Group members to attend the next youth meeting in 2014!”

Through Worldcom, clients have on-demand access to in-depth communications expertise from professional public relations specialists who understand the language, culture and customs of the geographic arenas in which they operate.

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