JBP delivers for Palletways
27 June 2014, News
JBP has produced a new brand communications guide for Palletways, Europe’s largest distribution network for the delivery of small consignments of palletised freight.
The guide has been developed to support the company’s strategic objective to be recognised as a pan-European brand rather than one that operates on a domestic basis in European countries. In doing so it aims to help Palletways exploit the full potential of the pan-European network by promoting itself as one brand and one network with one vision: to be the European Pallet Network of natural choice for the distribution of palletised freight.
The guide sets out Palletways brand attributes, market positioning, key messages, business critical stakeholders, tone of voice and visual identity.