JBP in top PR quartile for standards of practice

17 December 2014, News

JBP has been re-accredited with the Communications Management Standard (CMS) by the Public Relations Consultants Association, coming in the top quartile nationally for its standards of practice.

The hallmark of PR excellence, the CMS combines elements of ISO9001 and Investors in People with criteria specific to a PR consultancy.

JBP was praised particularly for its financial management, new business processes and the introduction of its new ‘business class’ initiative to provide the best possible client experience.

Said JBP Managing Director Chris Lawrance: “Although we have been accredited for a number of years, this is the highest score we’ve ever achieved. Our score is a reflection of our overriding commitment to providing the highest level of professionalism across everything we do.”

CMS covers nine key areas including: leadership and communication, business planning, business improvement, campaign management, client satisfaction, financial systems, new business, people management and diversity.

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