JBP is hot for Hotcha
13 July 2013, News
When it comes to a tasty business deal, our work with Hotcha – the UK’s first and fastest growing Chinese takeaway chain – really fits the bill. The JBP PR team has helped to build a new customer base and great excitement for Hotcha as the business expands across the South West.
With a passion for fresh ingredients and a flair for fast food, Hotcha is the creation of the entrepreneurial Bristol businessman James Liang.
Working with Hotcha on its PR and social media, JBP has created a solid customer community in the South West to support the development and expansion of new stores acrss the region, including its latest addition in Weston super Mare. This work lays the foundations for Hotcha’s ambitious growth strategy, as it aims to open 150 stores across the UK by 2014.
Chris Lawrance, Director at JBP, said: “Working with James is a great example of the JBP approach, closely matching the commercial requirements of his business with a practical and effective campaign that delivers real results and makes a positive impact on the Hotcha’s bottom line.”
For more information visit Hotcha’s website www.hotcha.co.uk. Alternatively Follow Hotcha on twitter @hotchaUK or become a fan on Facebook Facebook.com/HotchaBristol to keep up to date with company news and special offers.