JBP launches the UK’s first over 50s communications service

15 June 2017, News

National strategic communications consultancy, JBP, is the first company of its kind in the country to launch a service dedicated to the over 50s, the fastest growing segment of the population.

Age Wise will provide a full marketing communications service – from market insights to campaign implementation – for organisations who want to reach out to the over 50s marketplace.

The new service will be headed up by Jane Silk who has been appointed as a senior counsel by JBP.

Jane is a highly-qualified marketing professional who has worked in marketing and branding for over 20 years. Before moving into consultancy, she was senior brand manager at Lloyds TSB Group; working on the brand merger and its wider group brands. She has been a marketing and brand consultant for national portfolios, including Scottish Widows, Cheltenham & Gloucester, Boots, Marks & Spencer, Mercedes Benz, Daimler Chrysler, Toyota, Kawasaki, Sainsbury’s, Thomson Holidays, Warner Leisure Hotels, Royal Mail, Transport 2000 and the Tourist Board.

She was also marketing director of publishing group Mature Times, where she established a reputation in the UK as a leading expert in marketing to older people. She is frequently called on by national and local media as a key representative of her audience. She has a unique insight into the needs, concerns, mindsets, attitudes and lifestyles of the older generations.

Says Chris Lawrance, Managing Director at JBP: “Everyday more than 2,000 of the population will reach their 50th birthday – making the 50+ market the fastest growing of our time. With the over 50s in possession of 80% of the nation’s wealth and making up over a third of the total UK population, this age group represents both significant opportunities and new challenges. Age Wise will enable organisations to maximise such opportunities and to address the challenges.

“We’re also delighted to welcome Jane on board, who is a leading guru in this marketplace.”

To mark its official launch AgeWise will be staging a special seminar on 14 July – Wising up to the Ageing population.

JBP Staff Member

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