West of England LEP puts itself on the national map
9 March 2015, News
The West of England LEP (Local Enterprise Partnership) today unveiled a new economic map of the region for local business champions and national politicians, setting out the region’s strengths, success stories and future opportunities.
JBP were appointed by the LEP to create something impactful that the LEP could use in their marketing activities for the region.
Supported by a concise policy document, the map, entitled ‘West of England – home of Knowledge, Innovation and Quality of Life’, sets out in highly visual way how the region is currently leading the UK in these areas. It also outlines the future opportunities and the LEP’s role in delivering this economic growth in the region that covers Bristol, Bath & North East Somerset, North Somerset and South Gloucestershire.
Giant versions of the map were unveiled in the morning to a local audience in Engine Shed – the LEP’s head office – in Bristol, followed by a grand reveal in the House of Commons later in the day to a national audience including the region’s MPs and other key government figures.
The House of Commons saw speeches from the LEP’s chair and deputy chair, Colin Skellett and Cllr Paul Crossley, as well as highly successful West of England digital SME business owner, Nick Davies, the CEO and founder of Neighbourly, the social network transforming the way that companies contribute to community causes.
Colin Skellett, Chair of the West of England LEP, said: “The West of England contributes more to the UK’s GDP than any region outside of London and the South East. As a LEP we’ve broken new ground in the way industry, the public sector and academia work together and we have created a dynamic partnership with solid governance in place to deliver sustainable economic growth. This new map is a clear, visual representation of just what makes the West of England such a great place to live and work and the future opportunities the region offers for UK plc.”
Cllr Paul Crossley, deputy chair of the LEP, said: “This sets out just what a compelling case we have here in the West of England. We have a workforce educated way above the national average, leading universities, world-leading industry sectors, excellent connectivity in every sense and an un-paralleled quality of life. The LEP has provided strong governance and guidance for the region, and we look forward to delivering further on our ambitious plans.”
The LEP Map launch was supported with a media campaign and online activity. The LEP is now looking at developing the map into an interactive digital tool.
Click here to view the LEP’s map on their website.