Words of wisdom

JBP has launched a new newsletter, PR Word, which is designed to share top tips and best practice in the world of communications.

The first issue looks at what corporates can learn from Santa when it comes to storytelling, how to build productive relationships with journalists via social media and the art of the ‘wedge’ in political communications as we head towards the General Election in the New Year.

Says Jack Showell, Editorial Manager of the PR Word: “PR Word is designed to be thought provoking and thought leading. It looks at what’s trending in communications, offers practical advice on different areas of the PR mix, presents new and exciting ways of communicating and puts the spotlight on campaigns that are making the headlines.”