Alexander Nicholson

Associate Director, Property & Planning

What brought you to JBP?

I joined JBP in the summer of 2020, after six years with a very corporate large communications agency where I worked on stakeholder engagement projects for property clients around London and the South East.

I wanted something a little different, and JBP has been a great fit. The team here is fantastic, with great experience and connections across many different sectors and industries. There’s also an emphasis on dynamism and creativity that means we’re constantly challenging what we do to see how we can be better and more effective – it’s so important to never stop learning.

Tell us about your role

I lead on the London and South East stakeholder engagement offer, creating and delivering stakeholder engagement strategies and providing political insight and communications advice for developers in the region. Whether it’s consulting communities on development proposals, providing quality political insight into local politics (JBP regularly hosts leaders at it’s ‘Capital Club’ breakfast briefings), or ensuring clients make positive contributions to the important debates around the built environment, I work to support the objectives and ambitions of my clients.

What is your skillset?

Having worked on a number of stakeholder engagement projects across the Capital, I’ve got a lot of experience of consulting political and community stakeholders. From large housing developments and commercial schemes to sports facilities, heritage assets, luxury hotels and HNW individuals’ private homes, I’ve developed communications strategies to engage and influence audiences and change the built environment for the better.

I’m skilled at using a wide range of engagement tools, particularly of the digital variety. The property sector had been slow to embrace digital techniques but caught up fast during the pandemic. Digital engagement doesn’t have to be complicated, but it massively improves accessibility and involvement, meaning we engage lots of communities who previously didn’t have a say, which can only be a good thing.

What do you do in your spare time?

Born and bred in deepest darkest Exmoor, I love to get out of the city into the countryside for long cycles and dog walks with friends, as well as honouring my West Country roots by indulging in a passion for cider.

I’m also a ‘weekend warrior’ serving as a soldier with the Army Reserve, which provides a very different experience to the day job, but does motivate me to stay fit.