What brought you to JBP?
I’ve worked in strategic communications for more than 11 years, both in in-house and in agency roles, for a diverse mix of brands, predominantly in the property, travel and food and drink sectors. I aim to bring some of my varied experience and Knowledge as well as a positive and creative mind-set to JBP. Notably, I have launched hotels, shopping centres and city skyscrapers, through integrated PR and social media campaigns and events, using compelling content to increase digital impact, footfall, gain effective media coverage and exceed business objectives. I’ve organised press trips with a difference, events of all scales, successfully led the UK response to a major international incident for an airline and managed a campaign that inspired food and drink suppliers to support local farmers and artisan businesses.
Tell us about your role:
I take a personal approach to my role and my working day can consist of anything from creating and developing innovative integrated communications and social strategies, to calculating trajectories to issues and crisis management. It can also span stakeholder engagement, trouble shooting, building strong relationships with our clients and engaging with media and social influencers.
What is your skillset?
Planning and Organising / Reputation Management / Crisis Communication / Campaign Strategy / Team Management and Motivation / Creative thinking.
And finally, what do you do in your spare time?
I love to travel and explore new places when I get the chance. I enjoy anything to do with, in or on water, such as sailing, scuba diving or just plain swimming. I also like reading and going to the cinema.