Jane is a senior counsel for JBP’s unique AgeWise service focussed on the over 50s, the largest growing segment of the population.
Jane is a highly-qualified marketing professional who has worked in marketing and branding for over 20 years. Before moving into consultancy, she was senior brand manager at Lloyds TSB Group; working on the brand merger and its wider group brands. She has been a marketing and brand consultant for national portfolios, including Scottish Widows, Cheltenham & Gloucester, Boots, Marks & Spencer, Mercedes Benz, Daimler Chrysler, Toyota, Kawasaki, Sainsbury’s, Thomson Holidays, Warner Leisure Hotels, Royal Mail, Transport 2000 and the Tourist Board.
She was marketing director of publishing group Mature Times, where she established a reputation in the UK as a leading expert in marketing to older people. She is frequently called on by national and local media as a key representative of her audience. She has a unique insight into the needs, concerns, mindsets, attitudes and lifestyles of the older generations.