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Peter Whitbread

Peter Whitbread

Peter has spent over 35 years in crisis communications, serving many of these as Lead Director for Emergency Planning and Resilience communications at COI and as Regional Director for the Government News Network (COI), South West and Wales.

Peter has worked closely with several local authorities for the past seven years providing media training for senior officials at Bristol, Cumbria and Wolverhampton.

Peter was instrumental in setting up the Regional Media Emergency Forums in the UK and served on the National Media Emergency Forum. He was a member of the South West Strategic Emergency Planning team, working with the emergency services, local authorities and the South West and Wales media.

Peter was a member of the Media & Communications workstream for the Emergency Management Improvement Programme (EMIP) at Sellafield. This was a key area of the programme and Peter ran new training courses including “Other platforms and Social Media in Crisis Communications”, “Training The Trainers”, “News Aggregators and Use of the Web” as well as participating and giving media advice in exercise play.

He brings over 20 years’ experience in working with senior government ministers - advising on strategy and media handling.

Peter has a long-standing relationship with the Maritime and Coastguard Agency (MCA) and assisted them in many major incidents including the MSC Napoli disaster for which he received the PR Week Award for Crisis Management.  He designed media elements for the series of live MCA exercises held around the country, following the Lord Cullen inquiry. In 2011 he was appointed Independent Chairman for the potential closure of Coastguard stations in the British isles.

Peter was also responsible for leading the regional response on behalf of government departments in communicating with the public for many national crises including the foot and mouth disease outbreak in 2001.