Senior Counsel, Social Media
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After a short career in retail management Sabra moved into marketing, working with a wide cross section of companies from luxury brands such as Duchy Originals and Flowers Direct to Flying Brands plc, Warner Leisure Hotels, Titan /Forbidden Planet, NGOs like Enterprise Ireland as well as charities such as Age UK.
An early advocate of social media, she regularly runs seminars for charities, companies and enterprise agencies on new marketing trends and advanced techniques.
Sabra is also a key member of JBP’s new service AgeWise which helps brands reach out to the over 50s marketplace.