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Building inroads to ease congestion

  • Strategy
  • Stakeholder Engagement
  • Public Affairs

A campaign for change

To lobby the government for a new junction – Junction 18a – on the M4 motorway to ease congestion not just in Emersons Green but across the region.

Areas of Support

  • Launch of campaign at the Bristol & Bath Science Park, which was attended by regional MPs and the then Transport Secretary Patrick McLoughlin
  • Working closely with local MP Chris Skidmore who raised the campaign at PMQs
  • Development of a campaign petition and supporting letter from the local business community
  • Launch of the Gateway2Growth report, an 18 page document putting the economic case for the junction and a clear overview of the funding options, at the House of Commons. This was launched by the then Transport Minister Andrew Jones, MP
  • Meetings held with the Transport Secretary and engagement with the Chancellor of the Exchequer
  • A media relations programme to support the campaign

"We do need to deliver better transit schemes in Bristol and I know the Transport Secretary will be happy to look at the campaign and the case he makes."

David Cameron

March, 2015

Outcomes

  • The Government announced £500,000 of investment for Junction 18a in the Budget 2016, the largest of its kind for 21 years . This will be spent on a feasibility study to be undertaken by South Gloucestershire Council – a significant first step towards the project being delivered
  • 100 local businesses put their name to letter in support of the campaign

“I am delighted that the campaign was able to achieve so much in short space of time – as a result of the campaign the junction features as a key ambition in the West of England Devolution Deal and Joint Transport study.”

Chris Skidmore, MP for Kingswood

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