Discipline: Public Policy, Public Relations Industry: Charity & Not-for-profit
The focus of the three-year campaign is to raise £45m for the transformation of Colston Hall.
Areas of support
- The development of an overarching campaign brand: “Thank you for the Music”
- The creation of a ‘Strategic Blueprint’ –a visioning document positioning Colston Hall as a National Centre for Entertainment, Education and Enterprise
- A national launch at the House of Commons in February 2015, taking the appeal to a national audience, addressing cross party MPs and key national figures from the arts world and asking the government to pledge their support to the campaign
- An intensive media relations programme targeted at regional, local and national media
- The launch of an online and social media campaign, ‘45k for £45m’ –aiming to demonstrate a swell of public support for the transformation by getting 45,000 people to pledge their support
Achievements in the first 18 months include securing cross party support in Bristol and the support of all four Bristol MPs, as well as commitments from Bristol City Council (£10 million), the Treasury (£5 million) and Arts Council England (£10 million), which means the campaign has raised more than half of its total.
Louise Mitchell, Chief Executive, Bristol Music Trust:
“JBP has worked with us to develop and roll out a creative campaign which positions Colston Hall as a national centre for entertainment, education and enterprise. They have a fantastic network of business and political stakeholders, as well as media contacts, which has significantly bolstered our transformation campaign and achieved tangible results.”