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Giving a credible voice to the leisure industry
Strategy
Media Relations
Public Affairs
Strategic positioning
Position Circadian Trust as a key provider of leisure services that continually invests in the local community and to establish the social enterprise as a credible voice of authority on leisure services.
Areas of support
Ongoing media relations and reputation management around issues arising
Developed a media and political engagement strategy to help support the Trust’s five-year vision to establish itself as a competitive, leading provider of lifestyle and fitness in the region and further afield
Positioning the Trust as a leading example of how public leisure services can be run efficiently with a view to drive further revenue and save the local authority money. Throughout, JBP has maintained a close working relationship with the commsteam at South Gloucestershire Council
Profiling the Trust’s Chief Executive Mark Crutchley
Outcomes
Significant media exposure in the local and leisure media particularly around the Trust’s business/funding model
Established key parliamentary connections as part of a strategy to establish a higher profile amongst key national stakeholders
The Trust has been cited by the Department of Health as a national example for improving public health
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