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Reputation Management

Reputation Management

As Warren Buffet, American business magnate, investor and philanthropist, once said. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

A recent report from Deloitte Touche Tohmatsu – a crisis of confidence – reveals that a fewer than half of the board members surveyed believe their organisations have the capabilities or processes in place required to handle a crisis with the best possible outcome.

Moreover, the 2016 Reputation Dividend Report, an analysis of more than 200 of the country’s largest public companies, highlights that reputations contributed a staggering £790bn to shareholder value for these organisations.

At JBP we help you manage your most precious asset – reputation – through helping you to identify your reputational risks and to safeguard against them so that you are prepared for any eventuality. Our extensive track record in this area will help you deal effectively with all stakeholders should a crisis occur.

As part of our reputation management package we provide a specialist media training service headed up up by former national BBC presenter Clarence Mitchell. With the media landscape now characterised by 24/7, with multiple channels, global reach and where everyone can express a view on your business, it is more important than ever to be prepared if you hit the headlines for the wrong reasons.

We help your spokespeople get their points across with clarity and succinctly when an opportunity arises to give good news; and to deal effectively with sensitive lines of questioning when being quizzed by the media.

Our bespoke media training package includes:

  • Live or hypothetical scenarios
  • A studio experience with camera crew
  • A reputational risk analysis
  • Expert advice: from preparation to ensuring you control the interview
  • Video playback of your interview
  • A guide to effective media reputation management

Training can be undertaken on an individual or group basis, and either off or on-site.