Louie Hadley

Head of Content

What brought you to JBP?

Since making the switch from journalism to public relations I’ve tried most roles: in-house, running my own freelance business and working at smaller, boutique agencies. While they were all rewarding in their own way, I felt that working for a larger, more established and integrated agency was an itch that still needed scratching.

I’m so glad I did. In fact, I wish I’d joined JBP 10 years earlier. I wanted to challenge myself and see what I could achieve and JBP has delivered that with bells on. The pace can be relentless at times, not least because we make ourselves available to both clients and the media 24/7, but I take a strange pleasure from this and wouldn’t have it any other way.

Tell us about your role

I’ve been a “news junky” ever since I was a kid, starting at age 10 or 11 when I’d read all the daily newspapers – from The Sun to the FT – cover to cover on my paper round (as well as a sneaky skim through Roy of the Rovers and Shoot magazine). I’ll always be a newshound and my remit at JBP is to help our clients unearth those great editorial stories within their businesses and turn those into content, be that for a blog, White Paper, social post or news release.

I’m a journalist by trade and that urge to break news to as wide an audience as possible never leaves you, so as well as developing stories and delivering media relations for clients I work with the wider JBP team to help them bring that journalistic edge to their own communications work.

How does Louie make it brilliant?

By staying constantly curious and hungry to find out more about a client’s business and what makes them tick. I’m always fascinated to find out how businesses thrive and what makes them stand out from their competition.

What do you do in your spare time?

Being the dad of two very sporty and active daughters makes the idea of “spare time” a bit laughable. If I do have an hour or two I try to get out and do a bit of cycling or take my dog for long walks along the beach or through the woods.